Branding Overview by Michael Dunn - Michael Dunn led the development of William-Sonoma’s online strategy, as well as that of leading companies as Adidas, BMC Software, Wells Fargo, RedEnvelope, QuantumShift, and UBS.
 
“At the peak of the dot.com feeding frenzy, many well-financed dot-com companies thought that mimicking the brand building formula of the packaged goods world would be enough to launch new e-commerce brands.

Companies like Pets.com and eToys.com spent millions of dollars in advertising and promotion hoping that the volume of their message was enough to create a brand overnight.

It wasn't.

They didn’t realize that the business of brand building is changing, and so too are the solutions. If you want to build a sustainable brand worthy of premium pricing, it’s time to change the way you look at how the underlying business strategy supports the brand.”

Bauer Communications is experienced in creating just the right business strategy and branding for your on-line products.  We understand fully the differences between conventional branding and on-line branding. We utilize cutting edge marketing technique along with innovative technology when developing your on-line presence.